Reed Nyffeler is a lifelong entrepreneur with a passion for developing the next generation of leaders, finding solutions, and implementing growth strategies. Reed is the CEO and founder of Signal, a fast-growing, industry-leading security services franchisor with a mission to provide peace of mind to pursue passion in life. Reed also founded Filtergo, a national HVAC filter replacement service designed to simplify air care for businesses and Framebrand, a franchise development company that helps franchise brands scale more effectively. He is the author of Transform through Purpose: Your Path to Living an Authentic and Intentional Life.
Grounded in faith, Reed has learned to identify his priorities and live with purpose in every area of his life. He carefully balances his professional aspirations with time spent enjoying and connecting with his happy, thriving family of six.
Connect with Reed:
Yoshua Greenfield is a former NYC-based creator and chef who walked away from a rising media career to pursue a slower, land-based life. Now rooted in Colorado, he explores food, nature, and philosophy—helping others reconnect with simplicity, purpose, and what truly matters.
Dr. Scott Sherr is a physician and health optimization expert focused on cellular performance and longevity. Through his HOMe framework, he helps high performers move beyond burnout by mastering foundational health, personalized data, and sustainable optimization strategies.
Connect with Dr. Scott:
Jolie Dawn is the founder of Prosperity Queendom, a global platform empowering women to build purpose-driven businesses and expand their relationship with wealth. Through courses, mentorship, and live experiences, she has helped more than 25,000 women step into prosperity and leadership.
Dare to Prosper Challenge: Join now
Connect with Jolie:
Miki Agrawal is a visionary entrepreneur, bestselling author, and founder of THINX, TUSHY, WILD, and HIRO. Known for disrupting taboo industries with bold ideas and cultural impact, she builds mission-driven companies that challenge the status quo and spark meaningful change.
Connect with Miki:
Dr. Alex Mehr is a former NASA scientist turned serial entrepreneur and co-founder of Famous.ai. Having built and exited multiple tech companies, he now helps idea-driven founders turn concepts into fully functional apps—without coding, teams, or capital—ushering in a new era of AI-powered entrepreneurship.
Connect with Dr. Alex:
Adam Roa is an internationally recognized artist, poet, and transformational coach who bridges creativity, personal development, and consciousness. His viral poem “You Are Who You’ve Been Looking For” has reached over 250 million people, making it the most viewed live poetry performance in history. As a keynote speaker, he has shared the stage at global events such as TEDx, Oslo Freedom Forum, and Mindvalley. Through his workshops, courses, and coaching—where clients have paid up to $1M for personalized mentorship—Adam helps individuals and organizations unlock authentic confidence, creative expression, and deeper connection. His long-awaited book of poetry, Crazy Love, is scheduled for release in February 2026.
Connect with Adam:
Website: adamroa.com
Instagram: @adamroa
Book waitlist: adamroa.com/crazylove
Daniel Eisenman is the founder of TribeVitamins and the Breaking Normal movement. A former pre-med student turned entrepreneur, he’s spent a decade leading retreats worldwide and building businesses rooted in authenticity, ancestral wisdom, and living beyond social approval.
Connect with Daniel:
Charlie Carlisle is a Colorado-based serial entrepreneur and co-founder of Rorra, a design-forward water filtration company focused on lab-validated performance and mineral-preserving technology. He believes in building from obsession, choosing the right partners, and using discomfort as a tool for growth.
Connect with Charlie:
Website: rorra.com
Instagram: @charliecarlisle_
Will Carr is founder of Genesee Nutrition, speaker, and former pro basketball player. A faith-driven entrepreneur and full-time dad, he builds lifestyle freedom through simplicity, resilience, and community—fueling athletes with clean, tallow-based protein bars.
Connect with Will:
What if burnout, inflammation, and “doing everything right” but still feeling awful isn’t a failure—just a missing map? In this episode of Unconventional Life, host Jules Schroeder sits down with functional medicine expert, genetic strategist, and stand-up comic Dr. Sam Shay. Together, they unpack why health optimization breaks down during major life transitions, how functional medicine bridges data and lived experience, and why inflammation, genetics, and nervous system load are often the real root issues.
This episode is for anyone navigating midlife transitions, chronic symptoms, or energy crashes—and it matters because without a roadmap, even the best tools won’t get you where you’re trying to go.
Functional medicine vs. Western medicine: crisis care vs. optimization
Why biohacking fails without a personalized roadmap
The “10 Pillars of Health” framework for chronic → optimal health
Genetics, nutrigenomics, and inflammation patterns
Mold, Lyme, Epstein-Barr, and opportunistic infections
Neurodivergence, sensory overload, and chronic stress
Why inflammation is adaptive—and when it becomes destructive
Using labs + lifestyle together for true holistic care
Health freedom is the missing “fifth freedom” of success
Inflammation is not the enemy—it’s context-dependent
Genetics don’t determine destiny, but they do determine strategy
Treating symptoms without addressing terrain leads to burnout cycles
Sustainable vitality requires both data and lived-awareness
Episode Chapters
0:00 – 3:45 | Why Health Needs a Map (Not More Hacks)
Dr. Sam Shay introduces his work in functional medicine, biohacking skepticism, and the missing roadmap problem—especially during major life transitions.
3:45 – 8:10 | Autoimmune Illness, Epstein-Barr & “Doing Everything Right”
Jules shares her autoimmune journey, reactivated Epstein-Barr, and the frustration of chronic illness without clear direction.
8:10 – 12:30 | Functional Medicine Explained: Crisis vs. Optimization
A breakdown of Western medicine vs. functional medicine, triage vs. vitality, and why misuse of medical toolkits causes confusion.
12:30 – 18:45 | The 10 Pillars of Health & Why Protocol-Hopping Fails
Dr. Sam introduces his “10 Pillars of Health” framework and explains why most people stay stuck despite trying everything.
18:45 – 26:10 | Genetics, Inflammation & Personalized Health Strategy
Deep dive into nutrigenomics, inflammation patterns, mitochondrial health, and why genes determine strategy—not destiny.
26:10 – 35:30 | Neurodivergence, Sensory Overload & Chronic Stress
Exploring Asperger’s, hypersensitivity, inflammation, and how nervous system overload contributes to chronic illness.
35:30 – 45:05 | Comedy, Care & Living the Unconventional Life
Dr. Sam shares how humor became advocacy, rapid-fire insights on care and service, and what it truly means to live an unconventional life.
Dr. Sam Shay: “Toolkits are useless without a map.”
Dr. Sam Shay: “Western medicine stabilizes crisis—functional medicine builds vitality.”
Jules Schroeder: “It’s not about being somewhere else, it’s about meeting the full range of where you are.”
Website & Programs: https://drsamshay.com/
YouTube: https://www.youtube.com/@DrSamShay
Instagram: https://www.instagram.com/drsamshay/?hl=en
Unconventional Life: https://www.unconventionallifeshow.com/
Website: https://julesschroeder.com/
Stay unconventional—and remember: optimization starts with understanding the terrain.
If this episode helped you rethink your health, follow, like, and share it with someone who’s stuck in survival mode and needs a clearer path forward.
What if the life you want isn’t something you earn after success—but something you design first? In this deeply personal sisters episode, Unconventional Life host Jules Schroeder sits down with her sisters Raya Slavin and Mary Schroeder to unpack identity, money, magnetism, and lifestyle freedom.
This conversation is for creatives, entrepreneurs, and visionaries who feel stuck between who they are and what they’re “allowed” to want. It matters because freedom isn’t just financial—it’s nervous-system safe, identity-aligned, and built to last.
The “starving artist” myth and how it quietly shapes identity
Identity + income collisions and why visibility feels unsafe
Nervous system regulation as a prerequisite for sustainable success
Designing lifestyle first, then building business backward
Magnetism, congruence, and authentic branding
Lifestyle freedom vs. hustle culture
The role of family, community, and creative support
The origin and mission of Pink Lemon Agency
Desire is not indulgent—it’s information and fuel
Strategy without nervous-system safety leads to burnout
Lifestyle freedom looks different for everyone
Visibility becomes possible when identity and income integrate
Sustainable success requires structures for fulfillment, not just growth
Episode Chapters
0:00 – 3:10 | Sisterhood, Origins & the Birth of Unconventional Life
Jules welcomes her sisters, reflects on nearly a decade of Unconventional Life, and sets the tone for a family-rooted conversation about creativity, business, and evolution.
3:10 – 6:05 | The Starving Artist Myth & Identity Conditioning
Mary shares her journey as a circus artist and how internalized beliefs around money, art, and worth quietly shaped her identity and visibility.
6:05 – 10:20 | Choosing Safety Over Self-Expression (and the Cost of It)
Raya explores growing up with “safe career” expectations, suppressing creative desires, and how early web design work with Jules Schroeder opened a new path.
10:20 – 14:00 | Magnetism, Congruence & Authentic Branding
The sisters unpack what makes a brand magnetic in a saturated world—and why congruence, family, and creative alignment matter more than tactics.
14:00 – 17:40 | Lifestyle Freedom vs. Hustle Culture
A deep dive into designing life before business, reversing the grind-first model, and redefining success beyond money and optics.
17:40 – 24:55 | Nervous System, Visibility & the Zone of Turbulence
Identity meets income as they discuss nervous system regulation, fear of being seen, charging for gifts, and learning to hold expansion without collapsing.
24:55 – 40:30 | The Business of Being You & Riding the Wave
From handstands and toilet paper rolls to surfing metaphors and legacy-building, the episode culminates in a call to act, trust timing, and live an aligned, unconventional life.
💬 One-Liner Quotes
Mary Schroeder: “Desire is the most powerful current and currency we have.”
Raya Slavin: “Visibility is safe when it’s free—charging brings identity online.”
Jules Schroeder: “What if you engineered your lifestyle first and built the business backward?”
Connect with the Schroeder Sisters
Jules Schroeder:
Unconventional Life: https://www.unconventionallifeshow.com/
Website: https://julesschroeder.com/
Raya Slavin:
Website: https://rayaslavin.com/
Instagram: https://www.instagram.com/rayaslavindesign/
Mary Schroeder:
Instagram: https://www.instagram.com/yourbossbody/
Ronit Menashe & Vida Delrahim are best friends and co-founders of WeNatal, the first prenatal designed for both women and men. Former Nike executives, they turned personal loss into a mission—redefining fertility as a shared, empowered journey.
Connect with WeNatal:
Inna Segal is a global healing expert and bestselling author of The Secret Language of Your Body, translated into 27 languages. After years of illness and loss, she pioneered a body-based approach to healing that helps people transform pain into awareness and lasting change.
Connect with Inna:
Thais Gibson, PhD, is a best-selling author, researcher, and founder of The Personal Development School. Creator of Integrated Attachment Theory™, she helps people reprogram subconscious patterns to heal relationships, self-worth, and emotional resilience.
Connect with Thais:
Website: personaldevelopmentschool.com
Instagram: @thepersonaldevelopmentschool
YouTube: Thais Gibson – Personal Development School
Lauren Salaun is a transformational coach, somatic healer, and host of the Amplify podcast. She helps high-achieving women regulate their nervous systems, embody feminine energy, and create aligned success in love, life, and business.
Connect with Lauren:
Tom Szaky is the founder & CEO of TerraCycle and Loop, two groundbreaking platforms turning the global waste crisis on its head. A refugee-turned-entrepreneur, Tom has spent 25 years redefining how we recycle, reuse, and rethink consumption worldwide.
Website: https://www.terracycle.com
Instagram: @terracycle
Loop: https://loopstore.com
Books: Available on Amazon and major retailers
Steve Griggs is a New York–based landscape designer and author of Straight Dirt, known for transforming backyards, rooftops, and estates into lifestyle-driven outdoor sanctuaries. A two-time Inc. 5000 honoree, he blends engineering, plant science, and artistry to create spaces that tell your story.
Christopher Mackin is a wealth advisor, healer, and founder of Sacred Ohms who blends financial strategy with spiritual insight. A Reiki Master and author of Conscious Wealth, he helps leaders transform money into WELLth while supporting ocean conservation and conscious living.
Tim Rexius is a serial entrepreneur, international brand builder, and dynamic speaker who has scaled multiple companies — including the rapidly growing Omaha Protein Popcorn Co. — all without outside investment. His journey is a testament to grit over privilege: from sleeping in his car and surviving on ketchup-packet “soup,” to building brands now sold in over 6,000 retailers across 13 countries (and rapidly expanding beyond).
With more than 20 years of experience in health and nutrition, international sales, and brick-and-mortar retail, Tim has become known for disrupting broken systems and serving the 95% of people overlooked by the traditional health food industry — kids, parents, and everyday consumers who want to eat better without sacrificing taste.
Beyond the metrics, Tim’s story is one of identity evolution, strategic pivots, deep failures, and a commitment to legacy. He balances four companies, six kids, and a thriving marriage, while delivering 30+ keynotes a year to audiences ranging from high school students to top business leaders. His candid, no-BS approach resonates because he’s lived every chapter — the setbacks, the reinventions, and the climb.
Today, Tim’s mission is simple:
Help everyday people achieve extraordinary things — no investors, no shortcuts.
Connect with Tim:
Justin Allan Montgomery is the founder of ProCourseStart and a proven expert in turning professional expertise into scalable, high-margin continuing education businesses. A former nurse practitioner, Justin built and scaled The Elite Nurse Practitioner, an 8-figure education platform, giving him firsthand experience in what works—and what
doesn’t.
Known for his blunt, no-nonsense style, Justin now teaches doctors, therapists, attorneys, chiropractors, and other credentialed professionals how to create real passive income without the marketing gimmicks. Through his blueprint and mastermind, he empowers others to build trust-based businesses that don’t depend on social media algorithms or influencer status. If you’re tired of the noise and want a straight path to monetizing your knowledge, Justin’s your guy.
Website: procoursestart.com
Instagram: @procoursestart
YouTube: ProCourseStart Channel
LinkedIn: Justin Allan Montgomery
Shelly Lefkoe is the founder of the Lefkoe Institute, a transformational personal growth organization that has helped over 150,000 people worldwide eliminate the limiting beliefs that hold them back in life, love, and business.
For over 35 years, Shelly has worked with individuals struggling with deep-seated behaviors and emotional challenges, from procrastination to fear of public speaking to relationship conflicts. Her proven methods, validated by independent research at the University of Arizona, create lasting transformations in just hours.
Shelly is also a bestselling author of “Hitting the Wall: Eliminate the Beliefs That Sabotage Your Business and Your Life” and an internationally recognized speaker and workshop leader. Her programs and expertise have been featured in Forbes, The Today Show, and The New York Times.
Website: lefkoeinstitute.com
Instagram: @shellylefkoe
LinkedIn: linkedin.com/in/shellylefkoe
Christian entrepreneur and bestselling author Janine Mix helps women of faith break free from financial guilt and build wealth with purpose. Host of Permission to Prosper and author of Buy The Damn Coffee, she teaches that prosperity and faith can coexist — and change the world.
Website: JanineMix.com
Instagram: @JanineMix
Facebook: facebook.com/JanineMix
Podcast: Permission to Prosper
YouTube: @JanineMix
Julie Cartwright, President of Pvolve, is a fitness industry leader reshaping how women move. With a career spanning partnerships with icons like Jillian Michaels, she now leads a global, science-led brand empowering women through sustainable workouts and franchise ownership.
Website: pvolve.com
Instagram: @_juliecartwright
LinkedIn: Julie Cartwright
Pvolve Instagram: @pvolve
YouTube: Pvolve