Birute Efe first started an online business in 2010, blogging about family games and soon realized she loved making videos more than blogging. After successfully selling the blog, she began teaching video marketing and creating editing courses to teach other entrepreneurs how to make viral videos. In 2020, the pandemic hit — she was faced with homeschooling her three children and then her husband was diagnosed with cancer. During this tumultuous time, she and her best friend, Roneta Bajorinaite, launched beCreatives, a video editing agency that provides professional video editing services for a flat subscription rate.
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